Marketing Management
Marketing management is a comprehensive service that is provided to research, strategise, plan, implement, measure and optimise your marketing activities.
This service is designed to take the place of an internal marketing manager/marketing co-ordinator when a full-time employee is not yet required for the role, or when a diverse skillset is required, that cannot be effectively fulfilled by one individual.
Marketing management will ensure that your marketing activities work hand-in-hand with each other in order to achieve your business goals, with a strong focus on return on investment (ROI).
Marketing management may incorporate one or many of the following marketing services, and will be tailored to suit the needs of your business.
Copy Writing & Blog Post Creation
The preparation of written words for inclusion on your website and in marketing materials, or the creation of blog posts designed to educate, inform and/or entertain potential clients that are also designed to improve your ranking for key search terms.
Social Media Post Creation & Management
Social Media offers various platforms on which your business can develop and maintain relationships with existing and potential customers. While organic reach is no longer what it once was, ensuring that you have a professional presence on social media can still be of great importance.
Email Marketing
Email is an exceptionally valuable tool for remaining front of mind with customers/potential customers and establishing yourself as the subject matter expert/best in class for your products and/or services. We investigate how a combination of automated and ad hoc or scheduled email can be used to help grow your business and then implement and manage as required.
Website Management & Optimisation
Websites should never be created and forgotten. They require ongoing maintenance, and updating to ensure that they are maintained to keep up with the ever-changing algorithms that determine search engine ranking. Whether that be continuing to ensure they are mobile optimised, creating new and engaging content to show search engines they continue to be relevant, or just maintaining the currency of their look and feel in the market place so consumers continue to engage.
Online Listing Management
Ensuring that the content in your online listings is consistent is a key factor in ensuring your have strong search ranking. If Google finds that you have multiple listings and they are all different, it doesn't know which to recommend and subsequently, can penalise all listings. We will track down all listings for your business and ensure they are maintained with relevant information as your business develops and grows.
Paid Advertising
Depending on your business, paid advertising may be a key tool for acquiring new customers and reaching new audiences.
We will undertake the research required to determine where and how you should be advertising and assist you in creating, running, optimising and managing these ads. From social media, to search and radio, we will help you to identify where you should be and how you should be presented.
